Interview with a Top Static Security Company CEO: Insights on Guarding the Future
Interview with a Top Static Security Company CEO: Insights on Guarding the Future
Blog Article
In an era of rising threats, advanced technology, and evolving client expectations, the static security industry is undergoing rapid transformation. To gain insider insight, we sat down with Michael Trent, CEO of FortisGuard Security Solutions, one of Australia’s top-rated static security firms. With over 25 years in the industry, Michael shares his perspective on where security is heading, how companies must adapt, and what it really takes to deliver exceptional on-site protection in 2025 and beyond.
Q: Michael, static security has traditionally been viewed as a basic service. How has that perception changed?
Michael Trent:
Absolutely—it’s no longer about just “standing guard.” Clients today expect guards to be proactive, tech-savvy, and professionally trained. Static security has become a frontline business asset. Our guards aren’t just protecting property; they’re representing brands, supporting compliance, and even contributing to operational efficiency. The shift has been from a reactive role to a strategic one.
Q: What are the biggest challenges static security companies are facing today?
Michael:
One major challenge is finding and retaining skilled personnel. We’re not just hiring guards anymore—we're hiring communicators, tech operators, and crisis managers. Another issue is client education. Many businesses still see security as an expense rather than an investment. It’s our job to show them the return in risk reduction, insurance savings, and brand protection.
Also, the integration of technology—like AI-driven surveillance and real-time incident reporting—requires retraining and rethinking traditional roles. It’s a challenge, but also an incredible opportunity.
Q: Speaking of technology, how are innovations like AI and mobile apps changing guard operations?
Michael:
Massively. We’ve moved from clipboards and radios to AI-enhanced CCTV, geo-fenced patrol tracking, incident management software, and body-worn cameras. These tools help our guards work smarter, not harder. AI now flags potential issues in real time, which our on-site team can verify and respond to within seconds.
What’s important is not replacing guards with tech—but enhancing them with it. When human awareness meets machine precision, the result is a far superior level of service.
Q: What sets top-performing security companies apart from the rest?
Michael:
Three things: accreditation, culture, and communication.
First, we’ve earned certifications like ISO 9001, ISO 45001, and ASIAL membership, which speak to our operational quality.
Second, our internal culture is built around training and respect—our guards know they’re professionals, not placeholders.
Third, we maintain open, real-time communication with clients through live dashboards, daily reports, and accessible managers. That builds trust, and trust is everything in security.
Q: How is the role of the static guard evolving in the next 5 years?
Michael:
Guards are becoming more specialized. You’ll see more cross-training—for example, guards who are also first aid responders, fire wardens, or cyber-awareness advocates. The demand is shifting toward multi-skilled personnel who can manage a range of emergencies, not just physical threats.
We’re also seeing greater emphasis on soft skills. Clients want guards who are calm, culturally aware, and capable of de-escalating tense situations. In sectors like healthcare, education, and retail, that human touch is just as valuable as deterrence.
Q: What advice would you give to businesses choosing a security provider today?
Michael:
Ask for evidence, not just uniforms. Look at incident response records, accreditations, staff turnover, and training procedures. A flashy pitch doesn’t equal performance. Ask how the company supports their guards, how they integrate tech, and how they measure success.
And lastly, view security as part of your risk strategy, not a checkbox. The right provider isn’t just protecting you—they’re partnering with you to keep your business running smoothly.
Final Thoughts from the CEO
As static security becomes more complex, professional, and digitally integrated, firms like FortisGuard are proving that evolution and excellence go hand in hand. Michael Trent's insights highlight that behind every great security company is a forward-thinking mindset—one that blends people, process, and innovation into a resilient defense framework.
The future of guarding isn’t standing still—it’s moving forward, strategically.
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